Travel & Transportation

Expedia’s Brand Refresh Arrives in Time for ‘The Great Travel Demand Reset’

The online booking agent aims to be the ultimate companion

"Rashida Jones embodies Expedia as that ultimate travel companion because she's travel savvy," said Expedia's Shiv Singh.Expedia
By David Kaplan

April 19, 2021

Anticipating consumers’ pent-up demand to travel amid rising Covid-19 vaccinations, online travel agent Expedia is unveiling a product update and brand refresh to ease travelers back into airplanes and hotel rooms. The company is changing the look on its app and 70 websites, giving them a significant, yet subtle redesign.

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.

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