Expedia Group Brings Travel Back to the Super Bowl

Wieden+Kennedy and Anomaly help Expedia and Vrbo offer hope to hapless pandemic travelers

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Expedia Group announced that it will run two national ads on Super Bowl Sunday as an optimistic approach to the 2022 travel season.

A 60-second spot for Expedia’s home-rental platform Vrbo, will air during NBC’s pregame show in the U.S. and during halftime in Canada. It’s the debut of Vrbo’s new agency partner—Wieden+Kennedy—and is the first ad Vrbo and W+K have worked on together.

Continuing its push to be the go-to platform for family vacations. Vrbo’s ad posits that “when traveling with Vrbo, it’s not always about the place you’re going, but who you’re going with.”

Expedia Group’s second Super Bowl ad, a 30-second hit for Expedia from Anomaly,



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