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Rapid growth has led Rodgers Townsend to formalize the upper-management structure of its creative department and name Tom Hudder executive creative director.
Hudder joined the St. Louis shop in February 1998 from crosstown agency The Glennon Co., where he was chief creative officer and partner. At the time, Rodgers was less than two years old and had no formal titles. Hudder was an art director assigned to various clients.
Agency principal Tom Townsend remains chief creative officer.
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