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2022’s Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing?
Ray Warren, president of Telemundo Deportes, and the NFL’s Amanda Herald, vp of marketing strategy, insights and planning, sat down at Adweek’s Elevate: Hispanic TV Summit to discuss what marketing techniques were used to attract the Hispanic audience to tune in and what this means for the future of football.
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