Exhibition Reveals Madison Ave.'s 'Real Men and Women'

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NEW YORK Who can forget some of America’s best-loved slogans like “I want my MTV” and “Melts in your mouth, not in your hands”? But, who actually remembers the creative minds behind them?

“The Real Men and Women of Madison Avenue and Their Impact on American Culture,” which opened last night at the New York Public Library, aims to shed light on the advertising practitioners responsible for some of the country’s best-known pieces of Americana.

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