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For the third time in little more than a year, Exeter Health Resources has chosen a new agency.
Allen & Gerritsen in Watertown, Mass., has picked up the ad account of the Exeter, N.H.-based healthcare client following an informal review of undisclosed agencies.
Billings were not disclosed. A year ago, when Exeter tapped BBK in Newton, Mass., media spending was estimated at $1 million. Prior to that, the account had been with Partners & Simons in Boston.
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