Executives Depart Netcentives

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San Francisco-based Netcentives last week confirmed that the Internet marketing company’s CFO and chairman of the board have stepped down. According to a spokesperson, Netcentives’ Chief Financial Officer JACK LONGINOTTI left the company “to pursue other opportunities.” GENE MEKEN, who previously worked in executive positions at PepsiCo and at Young & Rubicam, will assume the CFO position while the company completes an executive search. WEST SHELL III, Netcentive’s chairman of the board, has also resigned.

“Both

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