Executives Depart Netcentives

San Francisco-based Netcentives last week confirmed that the Internet marketing company’s CFO and chairman of the board have stepped down. According to a spokesperson, Netcentives’ Chief Financial Officer JACK LONGINOTTI left the company “to pursue other opportunities.” GENE MEKEN, who previously worked in executive positions at PepsiCo and at Young & Rubicam, will assume the CFO position while the company completes an executive search. WEST SHELL III, Netcentive’s chairman of the board, has also resigned.

“Both of the departures were amenable and Jack and West both made tremendous contributions to the organization. They both joined the company in 1997,” said STACEY LEVITZ, senior director of investor relations at Netcentives.

Asked whether the departures signaled that the company was on its last legs, Levitz said that was not the case. “There are certain management teams that can take a company from zero to forty million, and often it takes a different skill set and sometimes a different set of managers to take a company into its next stage of growth.”

Netcentives produces e-mail and rewards-based interactive marketing campaigns. In early April, the company laid off 120 workers, and expenses such as administration and travel were trimmed.