Executive Shifts Muddy Chrysler Review

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NEW YORK Last week’s shake-up of top brand managers at Chrysler and Dodge added a new sense of confusion to Chrysler’s agency review for fourth-quarter creative assignments, a process that has already been described by sources as everything from “chaotic” to “dysfunctional.”

For incumbent lead agency BBDO, whose contract with the automaker is up at the end of January, its ongoing relationship with Chrysler may hinge as much on compensation issues as on creative, sources said.

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