Executive Moves at Mullen Lowe’s Mediahub Allow It to Set Sights on Expansion

Agency preps for U.K. launch

Keith Lusby has been named executive director of Mediahub's lead office in Boston. The agency, part of IPG's Mullen Lowe network, promoted Lusby from svp, group media director, as part of a broader management reorganization. Among other things, that reorganization frees up time for Mediahub president John Moore to concentrate on the agency's plans for expansion, with the U.K. as its first overseas target.

Moore retains oversight of all Mediahub operations in Boston, New York, Los Angeles and North Carolina. In his new position, Lusby reports to Moore.

"As Boston is still the flagship and largest Mediahub office, it was important that we had a leader who could continue to help us grow and was also maniacally focused on one office," Moore told Adweek. "This is also a natural progression for Keith, who used to lead Carat's Boston office."

Mediahub's headquarters has grown 30 percent this year to 100 employees, adding significant accounts such as Scotts Miracle-Gro and Royal Caribbean.

Along with Lusby's ascension, Mediahub has made two other key management moves. Sean Corcoran, who was overseeing digital and social media, becomes executive director of innovation, a hybrid role in which he will bring together creative and media resources to craft communications solutions for a range of clients. In addition, Scott Karambis joins the agency as executive director of communications planning. He had been vp of marketing strategy at SapientNitro for several years. Group planning director Erin Swenson Gorrall, who held a dual role guiding communications planning for Mediahub and brand planning for Mullen Lowe, will now focus exclusively on the latter.

The personnel moves, Moore said, help position Mediahub for growth in the near term, both at home and abroad, with a launch in the U.K. a priority. "With the merger of Mullen and Lowe, Mediahub now has the opportunity to leverage this footprint and move beyond the U.S.," he said. "I was in London last week talking to the Mullen Lowe U.K. chiefs and starting to formalize a game plan."