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Keith Lusby has been named executive director of Mediahub's lead office in Boston. The agency, part of IPG's Mullen Lowe network, promoted Lusby from svp, group media director, as part of a broader management reorganization. Among other things, that reorganization frees up time for Mediahub president John Moore to concentrate on the agency's plans for expansion, with the U.K. as its first overseas target.
Moore retains oversight of all Mediahub operations in Boston, New York, Los Angeles and North Carolina.