Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Agencies are under constant pressure to distinguish themselves from the competition in an increasingly crowded marketplace. The new secret weapon for agency executives to land new business and keep current clients engaged and loyal is executive branding that goes beyond vanity metrics and follower counts. A recent survey by Edelman and LinkedIn revealed that 55 percent of business decision-makers use thought leadership content to vet prospective partners while 61 percent said they’d pay a premium to work with organizations that articulate a clear vision through thought leadership.