Execs Serve Up Big Ideas for Brands

BEVERLY HILLS, CALIF. JWT worldwide chairman and CEO Bob Jeffrey opened Nielsen Business Media’s Next Big Idea Conference here yesterday with a broadside against current industry practices, declaring that in stressing “execution over ideas” agencies were responsible for “dumbing down” brands.

In a separate presentation, Pete Blackshaw, evp of strategic services at Nielsen Online, also focused on brand intelligence as he explained how companies can “defensively” market their wares by turning negative trends in the marketplace to their advantage.

Blackshaw

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in