Orangetheory and Mirror Execs Compare Notes on Marketing Fitness' Buzziest Brands

Kevin Keith and Eric Mandell share insights on everything from personalization to striking the perfect tone

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Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New York, we asked Eric Mandell, vp of marketing for Mirror (a futuristic, interactive workout experience using, you guessed it, a mirror that you can hang in your home), and Kevin Keith, chief brand officer of Orangetheory (a fresh take on class workouts), to interview each other.

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This story first appeared in the Feb. 4, 2019, issue of Brandweek magazine. Click here to subscribe.