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NEW YORK Two award-winning creatives shared their insights on what makes great print work during a panel discussion at the Adweek creative seminar in New Orleans today.
Nick Cohen, managing partner and chief creative officer at Mad Dogs & Englishmen in San Francisco, and John Doyle, evp and ecd of Young & Rubicam in Irvine, Calif., both took personal approaches in discussing what great print should be.
Cohen’s speech, titled “Things that make me go ‘Oh my god’,” featured ads that had moved him during his advertising career—ones that he believes changed the advertising landscape.
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