Execs Discuss the Future of Creativity

NEW YORK How can agencies achieve creative excellence today and in the future? Top creatives attempted to answer that question today at the American Association of Advertising Agencies’ Creative Conference, part of the Advertising Week celebration.

David Lubars, newly named chairman and chief creative officer of BBDO North America, presided over the general session and discussed his impressions of the New York agency scene since joining the shop in June.

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