Exec Moves at MediaCom

WPP Group’s MediaCom has expanded the management duties of two executives and hired two others, including Paul Hindle to run its GlaxoSmithKline assignment and Gregg Pruitt to oversee new business development.

Matt Schwach, who had helmed the GSK account, will now run the shop’s Chicago office. Previously, the leaders on the accounts based there, including ConAgra and Discover Card, had reported to chief client officer Euan Jarvie. Now they’ll report to Schwach, who reports to Jarvie.

The shop also said that Adam Pincus was promoted to managing partner, director of content from director of branded entertainment. Pincus is charged with sharpening the agency’s capabilities in a number of content-related areas, including brand integrations, entertainment and content distribution opportunities. In addition, the sports and entertainment sponsorship unit, MediaCom ESP, headed by Bryce Townsend, now reports to Pincus.

Hindle had previously been with Publicis, where he was head of communications planning for a joint venture between Publicis New York and sister media agency Optimedia, intended to drive creative, media and digital collaboration efforts for clients including Nestle, Citigroup and TGI Fridays. 

Pruitt most recently was an independent new business consultant and before that was director of business development for Cliff Freeman and Partners, DeVito/Verdi and Ogilvy’s 141 Worldwide. Donna Newton, who had led the shop’s new business efforts, remains in her role as a partner at the agency, now reporting to Pruitt.

Doug Checkeris, CEO, MediaCom North America, said the shop looked long and hard to find the two new hires, making sure they fit both from a skill set standpoint and culturally. “Behaviorally there’s a way we want the organization to evolve,” he said, “so you just can’t get people who are technically competent.” They also have to be “open to ideas, adaptable and much more collaborative,” he said.

Checkeris said he’s also redoubling efforts to hire people with “new and different perspectives” beyond media agency experience. “We were getting a little homogenous,” he said. Pruitt, he noted, comes from a creative agency background, while Pincus joined the shop from the Sundance Channel a few years ago. Hindle, in turn, cut his teeth working at several Australian agencies before moving to the U.S.