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Edgy Commercials by Gearon Hoffman Seek To Attract Investors With a High Net Worth
BOSTON–Unlike competitors such as Charles Schwab, which promotes its accessibility, discount brokerage Brown & Co. hopes to underscore its exclusivity in a series of television commercials and print ads that began breaking last week.
Created by Gearon Hoffman in Boston, which has handled the account for the past 15 years, the campaign introduces the tagline, “Where your experience pays off.”
A unit of Chase Manhattan Corp.,
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