Exclusive Resorts Taps Burnett, Arc

CHICAGO Publicis Groupe’s Leo Burnett and Arc here have won Exclusive Resorts’ U.S. creative business following a review.

The Denver-based client spent about $1.5 million in measured media during the first three quarters of 2008 after spending the same amount through all of last year, according to Nielsen Monitor-Plus. Spending two years ago topped $3 million.

Ian Arthur, client evp, marketing, said in a statement: “Leo Burnett brought us a clear purpose and a bold yet simple approach that really communicates why membership in our club is so special and so different from other forms of luxury travel.”

The client most recently worked with Omnicom Group’s DDB in Seattle. Review contenders were not disclosed.

Exclusive Resorts bills itself as “The world’s leading luxury destination club,” with more than 3,000 members and a real estate portfolio valued at more than $1 billion. That covers more than 350 luxury residences in dozens of vacation destinations and another 125 in development.