Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Mountain Dew today rolls out an innovative ad campaign featuring banners that incorporate Facebook’s “like” icon, marking the first time the social-networking behemoth will extend its social/sharing functionality to ads appearing on other Web sites.
Web users will be able to “like” Mountain Dew within a banner ad appearing on a host of sites, such as The Onion, Crave, MTV, College Humor, Funny or Die and Break.com. And when users do so, their friends will automatically be alerted via the Facebook News Feed as long as they are logged into that venue at the time.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in