Ex-PepsiCo Marketer Joins Kimberly-Clark

DALLAS Kimberly-Clark named former PepsiCo executive Don Quigley president of North American customer development in a move designed to strengthen the company’s retail business.

Quigley will succeed Bruce Paynter, who has been named president of K-C’s newly created North American baby care unit.

At PepsiCo, Quigley carried the title vice president of consumer development. He was responsible for $2.2 billion in annual sales for all PepsiCo brands, and played a role in combining the Pepsi-Cola, Quaker Oats and Frito-Lay sales teams into a single unit, according to K-C.

Before that, he was senior vice president of sales at Pete’s Brewing Co. and worked in marketing and management at E&J Gallo and Carnation Food Co.

At K-C, Quigley will report to Steve Kalmanson, group president of North Atlantic personal care and North American customer development.

“His charge is to provide our customers with the full range of K-C’s business capabilities—product and technology, operations and supply chain initiatives, and customer-specific marketing efforts,” Kalmanson said.

Kimberly-Clark, known for brands such as Kleenex, Kotex and numerous other consumer products, spent $273 million on advertising in 2003, according to Nielsen Monitor-Plus.

K-C, headquartered in Irving, Texas, said it is emphasizing customer and shopper insights to drive sales and profitability. The North American customer development team also is fine-tuning the forecasting base and promotional sales, and has drawn on customer input to improve inventory management, the company said.