Ex-Lowe CEO to Advise Cunning

NEW YORK Former Lowe worldwide CEO Jerry Judge has taken a part-time advisory role at Cunning, a brand engagement agency here and in London. Judge, 55, will serve as non-executive chairman.

Judge will provide “experience, knowledge, contacts, advice” for the nine-year-old agency, said co-founder Mark Voysey, who is based in New York.

Cunning’s clients include Diageo, Unilever, T-Mobile, Nissan, NBC Universal, Bloomberg and Publicis Groupe’s ZenithOptimedia. The independent shop generates creative ideas that take the form of stunts, installations, leaflets, books or a piece of branded content. It opened in London in 1997, expanded to New York in 2003 and hopes to add two or three other markets within the next year, according to Voysey.

“They’re very creative, very authoritative and untrammeled by yesterday’s thinking,” said Judge, explaining his interest in Cunning. “They’re doing well and I want to help.”

Judge was chief executive of Interpublic Group’s Lowe from 2001 until August 2004, when then IPG CEO David Bell replaced him with Tony Wright. In February, Wright shifted to worldwide chairman, when IPG named one of its own, Stephen Gatfield, to take the reins as CEO.

Earlier in his career, Judge held top posts at the London offices of Bartle Bogle Hegarty and Young & Rubicam.