Ex-Levenson Staffers Go To Their Own ‘Camp’

Three former Levenson & Hill employees have formed a Dallas boutique dubbed Camp Creative and begun project work for clients in several categories.
Ex-Levenson creative director Louis Tridico, associate creative director Regan Holley and executive broadcast producer Don Seay are equal partners and principals in the new venture, located in the Turtle Creek area of Dallas.
Camp Creative’s current roster of clients–most contracted on a project basis–includes Internet broadcast provider AudioNet, computer retailer CompUSA, Cook Children’s Medi-cal Center, Sprint and Virtual Solutions, a company specializing in data management.
Tridico, Holley and Seay left Levenson & Hill in June after having repeated discussions about the idea of becoming an independent advertising operation.
“We’ve spent the summer getting the shop running and lining up work,” Tridico said last week. “Our parting with Levenson was amicable. We were just seeing a trend of clients going to non-traditional sources for creative and we decided it was time to try it on our own.” Tridico logged 11 years at Levenson; Holley and Seay had a combined 11 years.
Levenson chairman and executive creative director Bill Hill said his shop, which claimed billings of $70 million in 1996, is working with the former staffers on projects. He has filled Holley and Seay’s positions at the shop and is currently interviewing candidates to replace Tridico, he said.
Camp Creative was wrapping production last week on a Christmas campaign for Levenson client Gordon’s Jewelers. The effort, which includes television commercials, will break over Thanksgiving, Tridico said.
Other current work includes radio ads for Dallas-based AudioNet, print collateral materials for Cook Children’s Medical Center in Fort Worth, Texas, and a direct mail initiative for Kansas City, Mo.-based long-distance provider Sprint.
Tridico, who cut his teeth on the Chili’s Grill & Bar account at Levenson and later Churchs Chicken, said the restaurant and retail categories are among those Camp Creative plans to mine for new business.