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Joe Sweet, instrumental in coming up with the idea for BMW Films at Fallon before spending the last year working on his own movie, died on Oct. 4 in Paris. He was 43.
The results of an autopsy were pending, but Sweet had suffered from heart problems.
Sweet left the Minne apolis shop, where he was a group creative director, earlier this year. His interest in film was whetted while working at Fallon with director Tim Burton on spots for Timex, and later in his work for BMW, associates said.
BMW had asked the agency to come up with something unique and geared to the Web, said Fallon creative director Bruce Bildsten.
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