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A week after splitting with Omnicom’s Goodby, Silverstein & Partners on its $60 million ad account, Denny’s has named Frances Allen chief marketing officer, an open position.
She held that title at Dunkin’ Brands from 2007-09, where her primary agency partner was IPG’s Hill, Holliday in Boston. Her resume also includes tenures at Pepsi-Cola, Sony Ericsson and Frito-Lay.
Debra Smithart-Oglesby, interim chief executive officer and board chair of Denny’s, said in a statement: “We believe her ability to drive brand reputation through compelling marketing campaigns will play an important role at Denny’s.
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