Ex-Disney Creatives Don’t Stray Far In Orlando Debut

An advertising boutique founded by a former Disney creative team has opened with assignments from several Florida clients.

Alianda, opened by copywriter Mitchell Erick and art director Daniel Moye, has already worked on two assignments from Federal Express, including the creation of an information kit for new account holders. Alianda has also created a print campaign for a chain of picture framing stores in Honolulu.

Erick and Moye used to work in the marketing department of Walt Disney Attractions, creating advertising for the parent company’s parks, resorts and cruise line.

Currently based in Orlando, Fla., Alianda will soon occupy office space in the Disney-built town of Celebration, Fla.