Head of Broadcast Buying Will Split Time Between N.Y., Boston
BOSTON–What’s the bottom dollar a network will take for that buy? Hill, Holliday, Connors, Cosmopulos is betting that Michael Guariglia knows.
Guariglia sold broadcast time for more than two decades. Now, he will sit on the other side of the table as the senior vice president and director of national broadcast buying, reporting to media director Lisa Berman at the Boston shop.