Ewan McGregor Goes Wavespotting in Expedia Super Bowl Ad Preview

The online vacation company also lets viewers ‘travel the ad’ with $120,000 in rewards point giveaways

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Expedia’s first Super Bowl ad in more than a decade is making its star Ewan McGregor all wistful about getting away for a bit. The online travel provider wants viewers to feel the same, even if it has to bribe them with rewards points to do so.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in