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Travel doesn’t exist in finite amounts. It doesn’t wear down, rust away or succumb to functional obsolescence.
Travel is an experience, and that’s the product built right into Expedia’s brand name. In the travel company’s first Super Bowl ad in more than a decade—a 30-second spot airing in the first quarter—actor Ewan McGregor weighs the value of that experiential product against the tangible goods in other Big Game commercials. The brand pits its destinations against the ad’s titular “Stuff.”
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