Evolving Relationships Between Brands and Creators in Web3

Harnessing the power of Web3 for deep audience connections 

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Social media and interactive platforms are transforming the future of entertainment as we know it. With the emergence of Web3, digital creators have a powerful and unique position to own their content and interact with their audiences in ways the industry has never seen before — and that transcends audio and video. Falon Fatemi, CEO and co-founder of interactive entertainment platform Fireside, and creator Adam Waheed sat down with Adweek during Social Media Week for a conversation about the promise of Web3 for creators and the brands that partner with them and the audience.   

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