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Greco Ethridge Group and Evoke Communications are ending their year-long relationship.
Louisville, Colo.-based Evoke, a provider of Web collaboration and related services, has launched a review for its $15 million ad assignment.
The split was precipitated by philosophical differences over strategic direction as Evoke changes its marketing focus from image-building to customer acquisition, according to client and agency officials.
The review process is being overseen by Alison Seccombe, Evoke’s vice president of marketing. Seccombe said she has spoken with technology-focused shops in New York, Chicago and Seattle, though she declined to name them.
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