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Women will think this spot puts the “rude” in “Evinrude.” (They can complain to Cramer-Krasselt of Milwaukee.) Men will get a kick out of its depiction of a chatterbox wife and her nearly silent husband, out for a day of fishing on their Evinrude-powered boat. The text, spoken and (for good measure) displayed onscreen, sums things up: “A woman will say 21 million words before an Evinrude E-Tec needs maintenance. A man will say 7 million.”
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