Evian Says Goodbye to Decade-Long Babies Campaign and Introduces Millennial-Friendly Replacement

It's a new era for the brand—at least in the United States

For Evian, it’s out with the old and in with the new. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new creative campaign in the United States.