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For Evian, it’s out with the old and in with the new. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new creative campaign in the United States.
The new campaign, “I Wanna #Liveyoung,” pays tribute to the long-lasting babies campaign: The former campaign’s tagline was simply “Live Young.”
Evian defines the Live Young “mindset” as “having an insatiably curious, playful and progressive approach to life.” Clearly,