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Every time there was a coach's challenge in this year's game, ad watchers could relate. We needed our own little red flags to throw at some of the questionable commercials. (Bud Light's wide-butt spot comes to mind.)



But that didn't dampen the mood at MacKenzie Cutler. A hundred-plus people—friends and agency folks—had trudged through a dogs-in-coats deep freeze to the editing house's nifty duplex on Broadway and 20th. An annual tradition since a year or two after MC's founding in 1997, the party gets bigger every time around.



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