Everyone Into Geico's 'Car Pool'

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Special effects and droll humor star in The Martin Agency’s new television commercials for Geico Direct.

Three 30-second ads broke on network, national cable and spot TV last week for the Washington, D.C.-based auto insurer.

The campaign focuses on the client’s immediate claim response, 24-hour service and guaranteed repairs. The tagline: “Fifteen minutes could save you 15 percent or more on car insurance.”

Steve Bassett, group creative director at the Richmond, Va.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in