Everlane's CEO Says Internal Culture Is Just as Important as External

Michael Preysman spoke about wanting to make changes after the company weathered a summer of negative attention

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DTC fashion brand Everlane rose to fame for its “radical transparency” tagline and promise to share details about its manufacturing and supply chain processes. Now, it’s applying that tagline internally, too.

Michael Preysman, the founder and CEO of Everlane, took the stage at this year’s Brandweek to discuss how the company is transforming and dealing with current challenges. Besides the coronavirus pandemic, those hurdles have included several allegations of a negative culture at the company, particularly in regards to its

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in