Everlane Is Encouraging Customers to Take a Stand Against the Separation of Families at the Border

Company is also upping its donation to the ACLU

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“For families. For unity. For our basic human rights.”

That’s how Everlane opens its email asking people to march in this weekend’s Families Belong Together rallies protesting the separation of families at the border.

The clothing company sent out an email to consumers on June 27 asking them to join Everlane at its locations in New York and San Francisco before the rallies to make signs and drink coffee. If customers aren’t in either area, the email also includes a link to find a march in their city or state.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in