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Tony Ever-ett, president of Doner Direct in Baltimore, will now also oversee the entire advertising operation of W.B. Doner & Co.’s Baltimore office as general manager.
The long-anticipated shift is one of several executive realignments as Herb Fried, chairman of the board of Doner & Co., becomes a consultant to the agency, and chief executive officer Alan Kalter assumes his place as chairman.
Kalter stressed that the Southfield, Mich.-based agency has no intention of making the Baltimore shop strictly a direct marketing office as rumored in the local advertising community.
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