Even Santa Claus Has His Limits in This Powerful Red Cross Ad About Families in Crisis

Adam&eveDDB highlights one of the most difficult gifts to give

Santa navigates a war zone to find a child who has one wish this Christmas. adam&eveDDB

Some kids ask Santa Claus to bring them toys for Christmas. Others want the latest high-tech gadgets, video games, books or clothes.

@DaveGian davegia@hotmail.com David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.