Even Santa Claus Has His Limits in This Powerful Red Cross Ad About Families in Crisis

Adam&eveDDB highlights one of the most difficult gifts to give

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Some kids ask Santa Claus to bring them toys for Christmas. Others want the latest high-tech gadgets, video games, books or clothes.

But the girl we meet in adam&eveDDB’s stirring spot for the International Committee of the Red Cross makes a request that proves impossible for Kris Kringle to fulfill.

Irving Berlin’s “Happy Holiday”—tinny and ominous—propels the cinematic 100-second film that takes place in a war zone. Smoke fills the air from the burned-out husks of cars as a familiar bearded figure walks into view.

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