Ad of the Day

Even Santa Claus Has His Limits in This Powerful Red Cross Ad About Families in Crisis

Adam&eveDDB highlights one of the most difficult gifts to give

Santa navigates a war zone to find a child who has one wish this Christmas.adam&eveDDB
Headshot of David Gianatasio
By David Gianatasio

November 26, 2018

Some kids ask Santa Claus to bring them toys for Christmas. Others want the latest high-tech gadgets, video games, books or clothes.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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