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BOSTON Customer testimonials take center stage in MMB’s latest work for car care client Jiffy Lube.
The work launches this week in the U.S. and Canada and includes TV, radio, print and online executions.
All spots feature actual Jiffy Lube customers who patronize the chain for its convenient and dependable service. “This campaign is not only the most customer-focused campaign we’ve ever done, it’s the most integrated as well,” said Fred Bertino, president and co-creative director at MMB in Boston.
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