Even Gospel Singers Praise Jiffy Lube

BOSTON Customer testimonials take center stage in MMB’s latest work for car care client Jiffy Lube.

The work launches this week in the U.S. and Canada and includes TV, radio, print and online executions.

All spots feature actual Jiffy Lube customers who patronize the chain for its convenient and dependable service. “This campaign is not only the most customer-focused campaign we’ve ever done, it’s the most integrated as well,” said Fred Bertino, president and co-creative director at MMB in Boston.

Three 30-second TV spots feature, respectively, a father and daughter from Santa Monica, Calif., discussing oil changes; Atlanta gospel group the Pace Sisters who depend on Jiffy Lube’s speedy work on their SUV to get them to performances on time; and Isaac Giron, a stand-up comedian and Jiffy Lube customer who last year logged more than 43,000 miles traveling to nightclubs on the West Coast.

“If my car is not working, I’m not working,” the comic quips. “Jiffy Lube waiting rooms are a great place to try out his new material. I’ve got a captive audience there, which is a shame for them.”

Similarly themed radio work spotlights busy moms, stressed-out personal assistants and a notary public.

Lisa Carlson, marketing director at Houston-based Jiffy Lube, said in a statement that the campaign “reflects our mission to get even closer to our customers and meet their individual car care needs.”

The new work continues the chain’s familiar “Well-oiled machine” theme line.

The client spent $17 million last year on ads, per Nielsen Monitor-Plus.

Jiffy Lube, with more than 2,200 service centers in North America, services approximately 28 million vehicles each year.