Evans Retools Its Broadcast Wish List

After eight months as a newly merged player in the Dallas market, Evans Advertising & Public Relations is preparing a long-term push to attract larger, consumer-branding accounts. The move comes after the company restructured its management team two weeks ago.
With its strengths currently concentrated in high-tech, healthcare and travel/tourism specialties, Evans is seeking a different direction from revamped leadership that leaves president George Arnold in charge and forces out managing director George Michael.
The changes were initiated by Jon Johnson, chairman and chief executive officer of Evans parent firm EvansGroup of Salt Lake City.
Johnson said he felt the office would function better under one person in the long run as it pursued larger accounts.
“Quite frankly, we did have too many small clients in the office and it doesn’t work well with what we’re trying to do,” said Johnson.
EvansGroup bought and merged Michael’s MBRK Advertising & Public Relations last December with its small Dallas office headed by Arnold. The result was a new $50 million shop.
“We’re suited very well to consumer business,” said Arnold. “We want to go after large broadcast accounts . . . because EvansGroup is predominantly a consumer agency.”
Michael will continue through the end of the month at the Dallas agency while forming plans for a new shop that could open as early as the first quarter of 1998.
Evans’ day-to-day advertising work will be overseen by chief operating officer Tom Bolger. Arnold will head overall agency operations and assist with building divisions like The Strategic Group promotional arm under Grahame Hopkins and the public relations unit with Sheri Smith. Kevin Mote maintains his role as executive creative director.