Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Forrester Research, an Internet and emerging technologies research and analysis firm, has sold its Internet AdWatch unit to Evaliant Media Resources (formerly known as Leading Web Advertisers), a privately held provider of online advertising data.
As part of the agreement, Forrester will take a minority equity position in Evaliant, as well as a seat on its board of directors. Financial terms of the agreement were not disclosed.
Clients use Internet AdWatch to track the online marketing efforts of more than 15,000 advertisers across more than 650 U.K.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in