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According to the optimistic study from the European Advertising Tripartite, a Brussels-based lobbying group, the richer a country becomes, the more marketers will spend on advertising there. Mike Waterson, the author, is convinced that the current malaise engulfing many European economies will not put a crimp in European ad spending growth.
Waterson’s study says that companies in countries like Switzerland, which has a higher per-capita gross domestic product than Japan or the U.S.,

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