European Ad Outlook: Big Gains Ahead: Marketers Will Spend More As Consumers Become More Affluent By Fabiana Giacomott

MILAN - European advertising spending is expected to jump 50% over the next 10 years if, accor

According to the optimistic study from the European Advertising Tripartite, a Brussels-based lobbying group, the richer a country becomes, the more marketers will spend on advertising there. Mike Waterson, the author, is convinced that the current malaise engulfing many European economies will not put a crimp in European ad spending growth.
Waterson’s study says that companies in countries like Switzerland, which has a higher per-capita gross domestic product than Japan or the U.S.,