PARIS--Since becoming president of the European Association of Advertising Agencies (EA" /> European ad chairman addresses threats: Calleux seeks to shift ownership of creative to agencies from clients <b>By Daniel Tille</b><br clear="none"/><br clear="none"/>PARIS--Since becoming president of the European Association of Advertising Agencies (EA
PARIS--Since becoming president of the European Association of Advertising Agencies (EA" />
PARIS--Since becoming president of the European Association of Advertising Agencies (EA" />

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European ad chairman addresses threats: Calleux seeks to shift ownership of creative to agencies from clients By Daniel Tille

PARIS--Since becoming president of the European Association of Advertising Agencies (EA

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In the first year of what can be a three-year term, Calleux spoke passionately of the need to thwart efforts by the European Economic Community to ban all tobacco advertising and heavily regulate other categories such as alcohol. Until now, objections from the U.K. and Germany have kept pan-European, anti-tobacco ad legislation off the books.

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