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International news broadcaster Euronews has begun a marketing campaign to highlight its impartial reporting and commitment to critical thinking in its content delivery.
The news station, which launched in Lyon in 1993, runs across 160 countries and claims to be available in more than 400 million homes, reaching 150 million people a month through its TV or digital platforms. With journalists spanning over 30 nationalities, the channel runs 12 language editions covering world news.
To grow its audience and their participation, the “Feel Connected to Europe” campaign will initially roll out in the U.K.
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