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By Jennifer Comiteau
There’s a first time for everything. At the 2010 Radio Mercury Awards on Monday afternoon, there was a tie for the first time since the awards were established in 1992. The winners were announced at the Nasdaq MarketSite in New York, and in an unexpected turn, the judges decided to split the grand prize (worth $100,000) between two spots: Euro RSCG New York’s “Cinco” spot for Heineken’s Dos Equis and WongDoody’s “Dear Me” spot for the Washington State Department of Health.
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