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Wasa Crispbread isn’t going to carry Euro RSCG in Chicago back to the forefront of the city’s agencies. But the European brand’s $2 million account offers some interesting creative opportunities and serves as the first small step toward rebuilding the shop, executives said.
“A snowball starts small at the top of the hill,” said the Havas shop’s CCO, Steffan Postaer, who was hired in May but was unable to start until September because of contractual obligations to his former employer, Publicis Groupe’s Leo Burnett.
Wasa, formerly at WPP Group’s Young & Rubicam, here, made the shift to Euro without a review following the agency’s September addition of group creative director Blake Ebel.
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