Euro RSCG Taps N.Y. Strategy Chief

NEW YORK Euro RSCG has hired Michael Fanuele as managing director of strategy at its New York office, a new position, effective immediately.

Fanuele was most recently chief strategic officer of New York-based agency Walrus, which he also co-founded. That shop’s accounts include The Economist, Major League Baseball, Grand Marnier and radio personality Howard Stern.

Last year, Havas-owned Euro RSCG created the ad campaign announcing Stern’s move to Sirius Satellite Radio.

Fanuele, 34, will work closely with managing director of strategy Don Hogle to manage a department of 30 staffers. Both men report to Euro RSCG global chief strategy officer Andrew Bennett, who said in a statement, “Michael’s award-winning experience and knowledge will be of great value to us as we continue to develop a broader definition of planning and strategy.”

Initially, Fanuele will lead planning and strategy on the Reckitt Benckiser and Volvo accounts. (Volvo earlier this month launched a review of its global business, and Euro RSCG is defending.) He will also work on the shop’s other businesses.

Before establishing Walrus, Fanuele worked at JWT’s New York office from 2000 to 2005 as a senior partner and global planning director.

His planning strategies on accounts such as Lipton, Yoo-Hoo and The Economist have been recognized by the APG, and he serves on the faculty of the Miami Ad School.

Euro RSCG’s client roster also includes Danone, Diageo, IBM, Jaguar, L’Oreal, LVMH Louis Vuitton and Peugeot Citroen.