Euro RSCG Social Debuts

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Havas-owned Euro RSCG today said it has launched Euro RSCG Social to leverage its longstanding expertise in the expanding media space.

The agency is taking an un-siloed approach: Employees in offices worldwide work on social-media efforts, and Euro RSCG Social serves as an umbrella brand rather than a dedicated company division. 

“This move simply groups all of our efforts under one umbrella brand,” said David Jones (pictured), global CEO of both Havas Worldwide and Euro RSCG.

The agency noted its general digital efforts, as well as socially focused forays, on behalf of clients like Heineken USA, Ikea, Lacoste and Jaguar.

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