Euro RSCG Social Debuts

Havas-owned Euro RSCG today said it has launched Euro RSCG Social to leverage its longstanding expertise in the expanding media space.

The agency is taking an un-siloed approach: Employees in offices worldwide work on social-media efforts, and Euro RSCG Social serves as an umbrella brand rather than a dedicated company division. 

“This move simply groups all of our efforts under one umbrella brand,” said David Jones (pictured), global CEO of both Havas Worldwide and Euro RSCG.

The agency noted its general digital efforts, as well as socially focused forays, on behalf of clients like Heineken USA, Ikea, Lacoste and Jaguar.

As the social media juggernaut has rolled on, many shops have hopped on the bandwagon to varying degrees.

One notable and fairly long-standing example is IPG’s Mullen in Boston, with social efforts led by longtime creative chief and Twitter star Edward Boches. At Publicis Groupe’s VivaKi, a soup-to-nuts audit and reevaluation of the company’s global social media assets began last month. Also, IPG’s Initiative created a unit called PropheSee and sibling Universal McCann unveiled Rally@UM.