Euro RSCG Snags Citi Consumer Unit

CHICAGO Citi Consumer Lending Group, which makes real estate, student and auto loans to consumers, has tapped Havas’ Euro RSCG here to handle its consolidated advertising and marketing accounts after a review, the shop confirmed.

“We’re looking forward to continuing to grow our relationship with Citigroup by developing creative business ideas that will help them drive their businesses forward,” said agency CEO Ron Bess, in a statement.

Contenders in the review included Interpublic Group’s DraftFCB and WPP Group’s Wunderman, according to the agency. The incumbent on the business could not immediately be determined.

Euro RSCG’s first work for the consumer lending group will be for its student loans, and is currently under development. The agency’s next work will be for the company’s mortgage division.

Citigroup spent less than $2 million on advertising last year on its financial consumer lending and mortgage businesses, according to TNS Media Intelligence.