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NEW YORK LG Electronics has consolidated its advertising and media duties in Latin America at Euro RSCG and its Havas-owned sibling, MPG, the agencies said.
Billings on the business were undisclosed, but sources said they would be equivalent to about $60 million.
Sources said the account was in review in only some of the countries, but the business in others moved without a review.
Euro RSCG and MPG will now handle LG in Chile, Columbia, El Salvador, Nicaragua, Ecuador, Panama, Honduras, Venezuela, Guatemala, Costa Rica, Brazil, Paraguay, Uruguay and Peru.
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