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DALLAS Euro RSCG Retail is launching a customer loyalty unit to improve consumer retention and incremental income for its clients, the agency said.
Leading the new unit will be Craig J. Staley, who joins Euro RSCG Retail as vice president and director of database marketing, the agency said. Staley will develop integrated loyalty programs, according to the shop.
“Craig has a proven success in leveraging state-of-the-industry database marketing technologies and techniques on behalf of some of the world’s leading brands,” said Pat Furey, president of Euro RSCG Retail.
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